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What Can Apple’s Latest Gaffe Teach You about Distributed Marketing?
Last week, ex-Apple President Jean-Louis Gassée made waves in an article titled Apple is Losing The War – Of Words. Stemming from Apple VP of Marketing Phil Schiller’s inaccurate (and rather...
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GIFA 2013 Summit Recap : A Peek Behind the Curtain at Google
So just how do you pronounce “GIFA” anyway? For anyone in the franchise industry, last Friday, March 29 was a landmark day. 150 IFA members traveled to Mountain View, CA to visit the Googleplex and...
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The Three Reasons Why Your Small Business Should Use Google+ Local
Google+ — Past and Present Google+ has come a long way since its launch in September 2011. It is Google’s fourth attempt to break into the social media market, and it is here to stay. Google’s fanfare...
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6 Tips For Small Business Success In Mobile Local Search
For brands with small business or franchise partners, one of your biggest headaches is making sure they are taking advantage of every opportunity to gain new local customers and increase your brand...
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Social Media is for Your Business Too
There are certain companies that you don’t expect to have an engaging social media presence; cleaners, exterminators, construction and contractors, etc. But those are precisely the industries that can...
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Google I/O Keynote Coverage for Marketers
The news from Google’s annual I/O conference has become more valuable every year to traditional marketers as they continue to develop products that create communication and connection opportunities....
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What NOT to Do with Your Online Marketing: Ignore Your Website’s Comments...
User generated content is a great way for your blog or website to increase reach in the search engines. SEO has always depended on quality content and allowing users to provide that content seems like...
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Why Brands Should Support Online Reputation Management of Local Affiliates
National brands selling through distributed channel partners continue to ramp-up online marketing support to local affiliates. As continued research shows efficient use of local marketing spend is...
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Revisiting Social Media and your Business ROI
Return on Investment is important to measure when it comes to Social Media. You’ve heard it all before – measure the return on your efforts, prove these efforts are quantifiable and worthwhile, make...
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#1 Tip for “Going Mobile” with Your Website
Its called responsive design — and that pretty well describes what it is and what it does. Its a website design that automatically renders a traditional website onto a mobile device. Sounds like...
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